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Monthly Archives: November 2014

Self-employment Tax

This article addresses some of the key issues regarding self-employment tax. A careful reading of this material could make a big difference in how you think about self-employment tax.

Who must pay self-employment tax and why? Well, if youre self-employed, you will be responsible for self-employment tax. How do you determine your liability? For the purpose of determining self-employment tax, you are self-employed if you are a sole proprietor, an independent contractor, a member of a partnership, or are otherwise in business for yourself. If you are a self-employed individual, you will have a Schedule C to attach to your Form 1040, and self-employment tax is computed on Form 1040, Schedule SE. Individuals must pay self-employment tax is they have net earnings of $400 or more and there are several sources of net earnings that are used when figuring your self-employment tax liability. In most cases, net earnings include net profit from a farm or nonfarm business; if you operate more than one business, your net earnings from self-employment are the combined net earnings from all your businesses. The upside to operating more than one business: If you have a loss in one business, it reduces the income from another. self-employment tax is the self-employed individuals contribution to social security and Medicare taxes; the old-age taxes of employment. The only difference between the employee and the self-employed is the employees social security and Medicare taxes are paid half by the employee and half by the employer, when an individual is self-employed; he/she is responsible for the entire amount.

There are alternative methods that can be used for figuring liability of self-employment tax and they are: The Farm Optional Method and the NonFarm Optional Method. These methods may qualify an individual to claim a larger Earned Income Credit or Child Tax Credit; they may also, however, increase your self-employment tax liability.

The maximum amount of earnings subject to self-employment tax is currently $87,000.00. Now, when figuring your adjusted gross income on Form 1040, you may deduct up to one-half of your self-employment tax liability and if you are member of the ministry or clergy you may request an exemption from self-employment tax from the IRS.

It’s really a good idea to probe a little deeper into the subject of self-employment tax. What you learn may give you the confidence you need to venture into new areas.

When must self-employment taxes be paid? Generally, the self-employment taxes arent due until the end of the year, when your personal tax return is filed. Why is it this way? The self-employment tax isnt due until the end of the year simply because of the fact that many self-employed business owners dont file the net profit or net loss figures on their self-employment earnings, until the years end. If there is a net loss, the self-employed individual receives a credit of self-employment tax due, in the amount of one-half of the amount due.

The self-employment tax is the self-employed individuals equivalent to the social security and Medicare tax deducted from employees paycheck each week. The wage earners taxes are configured by their employer and are deducted on a weekly basis. The self-employed individual isnt required to make weekly payments of self-employment tax, but they are held liable for the full 15.3 rate, that is split between the employee and the employer in wage earning situations. In general, however, if you expect to owe taxes in excess of $1000 for the year, you are required to pay estimated taxes each quarter.

In summary, if you are self-employed, have net earnings of $400 or more, and file a tax return, you will be subject to self-employment tax. To learn more about individual liabilities, exemptions, and alternative tax methods, please visit the online site for IRS Forms and Publications at . Topic 554, Publication 517 and 533 will provide more detailed and situation specific information.

Of course, it’s impossible to put everything about self-employment tax into just one article. But you can’t deny that you’ve just added to your understanding about self-employment tax, and that’s time well spent.

Common Business Advertising Mistakes

You’ve probably heard the famous saying “I know that half of the money I spend on advertising is wasted: if only I could figure out which half it is! Well, now you can. By eliminating the common mistakes many businesses make with their advertising programs, it’s easy.

Here’s a checklist of mistakes many companies make with their advertising:

1) Not focusing enough time and effort on their advertising

Most business owners spend far more time and effort on mundane things that don’t really affect their bottom line than on advertising. This is the first huge mistake. Without effective advertising, almost all businesses will fail.

If you feel you don’t have the time or desire to handle the advertising for your business, consider hiring a consultant or agency – but with caution. It’s almost more difficult to find an ad agency that knows what is effective than it is to study it yourself. Many agencies are far more focused on winning awards than creating profits for their clients.

If you do feel you need to hire an agency, find one that will work on a results compensation basis vs. a straight commission for all the media they buy. This gives them an incentive to provide results and not pad the budget to justify a larger commission for the agency.

2) Relying on advice from friends and relatives

If business owners do handle their own advertising, many times they let their friends/wives/husbands or other various employees who have no idea whether or not advertising is effective make the decisions about their advertising plan.

Would you ask your dentist for advice about fixing your car engine? Of course not – that’s not their expertise. So why in the world would you base something as important as decisions about your advertising on a relative who has no idea what he’s talking about?

3) Being led by pushy or aggressive media sales people

The reason media companies pay their sales people big bucks is because they can influence you to buy space, air or time (in the newspaper, radio or television) and give you no guarantees if it doesn’t work. Sounds kind of crazy, doesn’t it? Your customers probably wouldn’t buy from you and not expect the product or service to perform the way it should. But ad sales reps do it all the time.

Now sometimes they really mean well, and they have lots of experience and some fluke event or problem comes up. But for the most part, ad sales reps will do virtually anything they can do to get the sale.

If you feel like you’re being bullied by an ad sales rep or that they really aren’t looking out for your best interest, but really feel you want to work with that station/newspaper, etc., then ask for a new rep. They want your business and you’re the one calling the shots, so if they want your business, they need to find someone you’re comfortable working with.

4) Allowing your creative delivery to be ineffective

You can buy the best media schedule in the world that reaches 100% of your market 100 times, but if your message is not well created, it won’t bring you the results you want. Most companies rely on either their ad agency or the media company themselves create the ads for them. This is a very difficult thing because most companies acting on your behalf don’t take the time to learn about your business, your customers and what makes you different in your market.

Things to know for Legal Assistant Employment Application Questions

Corporations and law groups which offer legal services to their buyers hire paralegal associates and trainees who assist them in their legal activity. Every business requirements a good and knowledgeable worker for itself and it’s the same in situation of legal groups, they need intelligent paralegals that have thorough knowledge about legal proceedings. Prior to the official hiring and recruitment in the paralegals, the businesses or groups eat a testing test and an job interview to scan the candidates. This method helps to identify the correct person inside group who has to become selected. A general legal questionnaire is prepared by staff which includes queries inside the respective field. Sometimes paralegal job interview queries are incredibly tricky and fact oriented where an individual has to give appropriate references for his answers. Paralegal job interview is not as easy as the popular task interviews are because it requires the base of info and their appropriate legal things in their support.

Generally, most of the legal corporations research an excellent legal assistant so they don’t ask about legal procedures and related laws like “what is your knowledge about formal legal proceedings? This a weird kind of question if asked from a legal assistant inside a paralegal interview. The principal focus is towards the candidate’s easy skill and research abilities, regardless of whether a candidate can probe out detailed analysis about a legal scenario. Some legal businesses ask for strengths and weaknesses of an individual who is trying to find a task for your paralegal assistant. These sorts of questions are irrelevant to the career but they supply an initiating point in your formal session or sometime it may possibly begin with asking a person’s name. Generally, candidates who have completed their paralegal training make it through since they’ve rich knowledge about several legal aspects. And after the paralegal job interview questions arrive to civil matters, they typically ask questions related to intellectual property rights and real estate laws.

Paralegal job interview queries like “why ought to we take you as a paralegal? These kinds of questions are really confusing and put a candidate inside a quandary case mainly because a single wrong word can make the situation worse. In this respect an appropriate resolution based answer is needed which can justify the question. Sometimes the paralegal job interview questions may be from employer employee relation; just the straightforward rules practically nothing in depth is required. If someone has already got some experience as a paralegal then question may be asked about his jobs like his branch of working, documentation program is really important. If any question is related to past jobs experience then the answer needs to be stated inside a professional way due to the fact this will help an individual in elevating his profile. There are lots of open shut queries which are asked like “Describe a single of the worst experiences”. Another person has to react professionally and need to respond with a precise answer rather than indulging in details. In a paralegal interview, they may possibly ask about a person’s confidence level or his motivation techniques. Mainly the questions asked are from professional background of an individual including his past experiences.

Boone Gomez administers legal For more information on paralegal interview questions and answers, visit

Advantages Of Out Of Home Advertising

Out of home advertising is the oldest medium of advertising but it still continues to grow and develop today. Advertisements are everywhere around us. Consumers are being constantly bombarded with advertising messages and billboards keep popping up on highways. But with all the advertising campaigns out there, how will a business know if they are getting their benefits from their investments on advertising? Business owners, advertisers, marketers and Best Advertising Agencies can be reassured when they advertise through this medium simply because of the following:


Out of home advertising can reach the potential consumers in a cost efficient way that it will make a better investment for advertisers and marketers. It provides a richer brand impact on the target consumer. And when included in the media mix, it will further improve the effectiveness of other advertising media. People spend most of their waking hours outside their homes thats why advertising outdoors has been proven to be a very effective approach.


Advertisements can also be placed anywhere as long as it reaches the target consumer. Its not limited to inside the consumers home and can be placed near the point of purchase. And this will give the advertisement a greater call to action. Location is very important to out of home advertising. It is important for advertisements to be at the right place and at the right time. The flexible nature of outdoor advertising also provides the audiences and engaging brand experience.


Technology such as digital media or outdoor Digital Media can also be incorporated with out of home advertising. Outdoor digital advertising are able to make use of the latest technology available to create an incredibly eye catching advertisement. This will also make advertisements more interactive and engaging for the consumers. With the aid of technology, advertisers will be able to come up with new tools and strategies to reach the consumer better and communicate the brand message more effectively.


Out of home advertising is available for consumers to see 24 hours a day, 7 times a week. Advertisements will be available for a consistent period of time. Whether its night or day, rain or shine, advertisements will be there to communicate the brand message across. Unlike TV, radio or print advertisements, when a consumer comes back, the advertisement will still be there. The consistent availability of the advertisement will also contribute to its repetitive advertising which will improve the ad recall rate among consumers. The consumer will also be constantly reminds about the brand.


Out of home advertising can also target effectively when it is placed at the right location. Say for example, in Billboard Outdoor Advertising, placing it at a high traffic area or where the target consumer is will allow the advertisement to communicate the message to the right people. Most of the audience outdoors are bored waiting or stuck in traffic and will usually look for something to occupy or pass their time. That is why this is a great opportunity to take advantage of that idle moment to entertain and promote the brand. Outdoor advertising provides an opportunity for advertisers and marketers to catch the attention of consumers who are on the move.

Advertising Techniques In Print Media

The publication such as Newspapers, Magazines, Portfolio, Brochures, Tabloids and Pamphlets is a tool used by the advertising industry to promote certain products and services using advertising techniques.

There are two types of advertisement done on newspapers. These are the advertisement on classified section and the advertisement in between the category of newspaper contents.
The ads printed on the classified section are the cheapest because they do not require using creative advertising techniques.

Every word corresponds to a price that is why every word counts. To save on advertising, some companies carefully plan the words or message they want to convey to the public. Depending on the publication, there are newspapers that also set a specific price for the line used in a column.

Often, there are advertisements printed on classified section that use wider space, colored text and images. The space, colored text and its size, and images have a corresponding price.

The wider the space, the higher is its price. The same principle holds true to the size of the text and the colors used. More colors require higher costs especially when it involves photos.

Many businesses rent the whole page to promote their products and services. They use different advertising techniques to catch the attention of the readers.

Some businesses use lesser words but feature catchy images or photos to send the message. There are also several enterprises that do the other way around.

Many of the publications today allow advertisement on other pages of the newspapers or tabloids besides the classified. The location of the advertisement is crucial to the pricing.

For example, if the advertisement is printed on the back portion of the newspaper, the price is the most expensive. If it is printed on the second page after the headlines, it is still costly.

Lifestyle and Entertainment section also sets a high price mainly because many people buy the newspapers exactly to patronize that section.

Each section in the newspaper has its corresponding price, and the price differs according to the variety of advertising techniques used and the contents of such section.

The same principles hold true to magazines, although the prices are a bit different depending on the reputation of the publisher, the type and popularity of the publication.

In addition, magazines are often the places to advertise expensive merchandises especially the creations of international designers.

Fashion, Lingerie, Perfumes, Jewelry, Electronic devices and gadgets, Sports car, International hotel and resort chain, Tourism and Travel, and International Airlines are just few of the many advertisements published on magazines.

For others, magazines can reach wider and more audiences because they can go international. They are made available in many countries covering few continents.

Newspapers on the other hand have its audience coverage limited to States, Cities, County and Provinces of a country and at rare times, few international capital cities.

Among the magazines published, the ones that are devoted to entertainment, travel, science and discovery, car, and politics are the bestsellers.

They also have the most creative advertising techniques and the most expensive advertising prices.

Click Fraudclearpath Technology

The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money. Click fraud, in essence, is any kind of fraud involving repeatedly clicking on advertising with a malicious intention. There are different types of click fraud, but this problem has driven up advertising costs and generally cost merchants hundreds, thousands, or even hundreds of thousands of dollars more than they should be paying in click costs.

One example of click fraud is a way to cheat the competition. In this scheme, a company or individual will pay groups of people, usually foreigners, to click on certain ads all day for a set amount of money. This drives up advertising costs for the company whose ad is being clicked, thus harming their bottom line. None of the parties who are committing the click fraud intend to buy the products sold on the website whose ad they are clicking.

Another example of click fraud is dummy sites created for the sole purpose of creating phony clicks. By creating a site that posts pay per click advertising from publishers like Googles AdWords, creators of these dummy sites hope to drive up profits by increasing the number of clicks that appear on their sites. One way to do this is to click these links themselves, though most publishers have provisions in place to hopefully eliminate this kind of fraud. Another way would be to pay someone else, preferably someone overseas, to do the clicking.

There is simply not enough information to determine how common or how costly click fraud is because hard numbers are hard to obtain. Plus, determining which clicks are frauds and which are real can be a real problem for the publishers of advertising. Click fraud may constitute up to 20% of the PPC market, which drives up costs for advertisers. The problem is that PPC advertising works too well for some companies to give up on PPC as part of their marketing plan. While Google and Yahoo! both claim on to be vigilant in their search for click fraud, plenty of instances go unnoticed and slip through the cracks.

The potential for PPC fraud shouldnt be a deal breaker for most advertisers. The best way to keep from falling prey to PPC fraud is to be aware of the issue and exercise caution and vigilance. The following guidelines will help prevent PPC fraud from unnecessarily draining an advertising budget.

Use only search engine PPC providers. Search engine providers are particularly effective at identifying fraudulent activity, especially since these sites go to great lengths to monitor for and prevent click fraud.

Vigilance in tracking results can also help identify problems. Watch the numbers closely, especially at the beginning of the campaign, and notify the PPC provider immediately if the ad begins receiving an unusually high number of clicks especially clicks that do not lead to a sale.

Set a daily, weekly, or monthly ad budget with the PPC provider. When the budget is exhausted for that time period, the ad should be removed. This will prevent a websites entire operating budget from being drained by click fraud.

Aside from click fraud, other challenges to PPC advertising strategies include the cost and longevity of a PPC campaign. Some keywords are extremely popular and thus competitive. Competitive keywords tend to cost more per click and can quickly drive up advertising costs. Longevity is another issue. Unlike SEO techniques, which will improve a sites volume of traffic for years, a PPC campaign is only a viable source of traffic as long as the site continues to pay for the campaign. When a website decides to end a PPC campaign, the traffic from the campaign will stop.

The Self-employment Tax For The Newly Self-employed


The Self-Employment tax isn”t actually a new tax you have to pay once you start your own business, it”s a continuation of the Social Security and Medicare taxes that you paid as an employee, but with a variation.

Employees have their social security and medicare taxes withheld from their paychecks as the FICA withholdings, (Federal Insurance

Contributions Act). You, as a self-employed person, have to pay these taxes yourself at tax time. (Also note that tax time comes up four times a year through estimated tax payments for the self-employed.)

It is crucial for you to remember that the self-employment tax is altogether separate from your federal income tax.

Who must pay?
Generally, you are required to pay SE tax and file Schedule SE (Form 1040) if either of the following applies.
* If your net earnings from self-employment were $400 or more.
* If you work for a church or a qualified church-controlled organization (other than as a minister or member of a religious order) that elected an exemption from social security and Medicare taxes, you are subject to SE tax if you receive $108.28 or more in wages from the church or organization.

How do I do this?
You determine your self-employment tax at the same time as you determine your income tax. Your self-employment taxes are computed on Schedule SE which is then brought on to your Form 1040. Any amount you owe for self-employment tax is added to your personal tax liability for the current year and is paid to the IRS.

Also remember that the self-employment tax is to be included on your estimated income tax filings four times per year. If you anticipate earning a profit for a year, you should pay both your estimated income taxes, and your estimated self-employment tax combined.

Self-employment tax rate.
The self-employment tax rate is 15.3%. The rate is made up of two parts: 12.4% for social security, and 2.9% for Medicare.

Maximum earnings subject to the self-employment tax.
Only the first $106,800 of your combined wages, tips, and net earnings is subject to any combination of the 12.4% social security portion

of the self employment tax.

All your combined wages, tips, and net earnings are subject to any combination of the 2.9% Medicare part of self employment tax.

If you are also an employee.
If you are an employee, and self-employed in your own business venture, you are still required to pay a self-employment tax. The social security and medicare taxes on your employee earnings are taken care of just like always with the FICA withholding on your paycheck.

However, you must pay these taxes on that portion of your net income derived from your own business.

Self-employment tax deduction.
You can deduct one-half of your self employment tax in calculating your adjusted gross income. This deduction only bears upon your income tax. It does not affect either your net earnings from self-employment or your self employment tax.

Self-employed workers can deduct 100% of the costs of the health insurance premiums from their income taxes. However, the self-employed cannot deduct any of the costs of health insurance when calculating their self-employment tax liability.

More Information.

Of course the IRS has more information on this if you care to check it out. The Schedule SE can be found here Instructions are found here

Please Note:
I am not an attorney, nor am I a CPA. I simply need to know things, so I do some research, and then share what I”ve learned so that others may also benefit. My aim is to provide an overview, or a place to start your own investigations. Please be aware that tax laws can and do change from year to year. For actual bona fide tax advice please seek out a tax attorney.

The Employment Lawyers Of Aberdeen Are Best In The Legal Profession

Aberdeen is really a beautiful city which is situated in the heart of Washington and is a major region where you can find a lot of the highly skilled lawyers and solicitors who can provide the required assistance to you with the most useful and the customized solutions for your legal issues in your life that you face day in and day life for the various employment related issues. There is certainly no good reason to worry any more if one is particularly seeking some real great legal advice on the employment law issues. The expert and the seasoned solicitors and the competent lawyers are very big expert in particularly providing very much confidential and entirely customised legal advice to their esteemed clients in a perfect manner which is certainly deemed to be unparallel. Employment law Aberdeen is certainly the most well-known and the unfair dismissal lawyers Aberdeen has got several years of rich hands in experience in skilfully tackling and very successfully dealing with the various complex situations and various cases and thus has a solution for even the most complex cases in the entire universe for sure.
The Employment Law Aberdeen is being very well operated from a very big and extremely spacious central office space which is very well located in the Aberdeen city centre. The unfair dismissal lawyers Aberdeen who are a prominent group of much specialised employment lawyers are very much capable of very skilfully handling the numerous issues and the various legal issues very easily and relieve their troubled clients with the perfect and required solution at the time of their extreme need. There are the various compromise agreements as well between two of the confronting parties especially between the employer and the employee in Aberdeen. If there are any particular issues in any regards to the financial matters or any other professional matter, either or both of the parties may very well approach the most competent employment lawyers Aberdeen and they will be more than happy to solve the legal issues for their esteemed clients in a much customised and fully cost-effective manner. The cases related to the Redundancy are also very skilfully handled by the unfair dismissal lawyers Aberdeen. Generally, an employee is considered to be redundant if the entire business continues to be in the fair trade but there is no further any requirement at the employees particular place of the work for the workers of the employees type or for that particular skill. In order to be very well qualifying for the fair redundancy payments, the employee who is in question should have at least worked in a continuous employment with the employer for a minimum of two long years prior to the date of dismissal. However, there are some rear exceptions for which some legal advice can be sought from the employment lawyers Aberdeen.

Valuable Deductions For Self-employed Taxpayers

Qualifying Health Insurance Plans

If you have self-employment income, and make contributions to either a SEP, SIMPLE, or solo 401(k) retirement plan then you can qualify for this deduction.

Other Qualifications

When you file your tax return, and take a deduction for retirement contributions, you will need to show your self-employment profits on Schedule C or Schedule F. If you do not complete these additional forms the IRS will not consider you self-employed, and you will not be eligible for the retirement contribution deduction.

Claiming the Health Insurance Deduction

To claim the self-employment retirement contribution deduction you will need to include the total amount of your qualifying contributions on Line 28 of your IRS Form 1040. Then, add up all of the deductions you qualify for and include the total on Line 36.

The Self-Employment Tax Deduction

When a taxpayer has federal taxes withheld from their paycheck, their employer is required to send those funds to the IRS and pay an employer tax of the same amount. However, when you are a self-employed taxpayer or own a small business, you have to pay the full 15.3% tax rate. The phrase self-employment tax actually refers to both the Social Security tax (12.4% on the first $106,800 of self-employment income), and a Medicare tax (2.9% on all self-employment income).

Although you have to pay additional taxes as a self-employed taxpayer, you can take a deduction for half of your total self-employment tax payments for the year. In order to qualify for the deduction you must be self-employed, and file an itemized return.

Claiming the Deduction

You can claim the self-employment tax deduction on Line 27 of IRS Form 1040. The total deduction must be exactly half of the amount of self-employment tax listed on Schedule SE and on IRS Form 1040 Line 58.

IRS Regulations

According to the IRS, you can deduct half of your SE tax in figuring your adjusted gross income. This deduction only affects your income tax. It does not affect either your net earnings from self-employment or your SE tax.

First 8-core Phone Call Tablet TG Teamgee Super 8 E1 !

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Effectiveness of outdoor advertising

The outdoor advertising trade has been through a crimson patch not too long ago. A substantial sum of companies already have swapped spending budgets aside from tv set on to one or more of the diverse sectors of outdoor advertising media. The most recent long term prediction from the Advertising Association signifies that the following movement will go on, as fragmenting media viewers continue to turn outdoor straight into a more and more captivating broadcast medium conceivably the last serious national broadcast medium there is.

At present, the standard grown-up spends the same period of time out of home as in viewing Telly about 3.5 hrs a day. Most people are additionally using more and more time in their cars and trucks as driveways end up being busier and, consequently, trips turn out to be not so quick. This is a good development for the marketplace, which implies that considerably more individuals are revealed to Outdoor Advertising, and for for a longer period.

In the past, outdoor had been incorporated on the agenda simply because of its virtually tremendous creative prospective. This type of memorable ads as Hello Boys for Wonderbra, and The Economist series, were the best advertisements achievable for the power of the channel. But modern outdoor marketer is not basing his or her final decision to use outdoor on the particular subjective argument of the greatest creative canvas. The medium is applied for its tested ability to achieve coverage to the largest possible group of customers quickly, especially those with a low exposure to Television. These are usually younger, upmarket business people probably the most desired audience to get to. However despite this, for marketers used to comprehensive investigation into the awareness and consequence of Tv, at initial glance there does not appear to be a wealth of data about how outdoor really works for brands.

The primary breakthrough from the research data suggests, as opposed to other media, outdoor advertising works in 2 ways. It accomplishes an immediate response dependent on higher levels of coverage, but there is also a long-term influence owing to the pure amount of instances the communication is presented by an outdoor marketing campaign.

OUTDOOR THE Instant Impact

Outdoor is especially effective at reaching the elusive target audience of light Tv viewers. Generally young, upmarket business people having high amounts of disposable income, this is a rewarding but tricky-to-reach target market for marketers. When a brand operates a campaign concurrently on Television along with posters, both media achieve almost similar values of recall. Further, posters prolong the particular awareness and reach of the marketing campaign, as more individuals see Television or posters than see Tv alone. Running posters along with Television achieved nearly twenty five percent further light Telly audiences than would have been hit by Television solely. This specific number illustrates how perfectly the 2 could do the job together in ensuring that a brand reaches just about all it’s targeted marketplace. Just as one aside, if the poster creative mirrors an aspect of the Tv campaign, recognition for the posters is most likely to be even higher than would be anticipated, as it activates a recollection of the Television marketing campaign for consumers.

Outdoor advertising develops cover and awareness rapidly, and then preserves recognition levels, because it is a high frequency method. Customers see any single campaign an average of eighteen times in a two-week time period; it stays on in the mind as it is seen so often. When a brand runs repetitive advertising bursts featuring a comparable creative delivery, advertising attention develops, rapidly at first as per the short-term effect, then continuously throughout all bursts, and certainly not drops back to its pre-advertising levels. As soon as you have identified visual equity, every time a marketing campaign runs with a similar creative, the similarity acts as a visual trigger
because of the high-frequency character of an outdoor advertising campaign, it is lodged deep in the memory and will instantly remind the shopper of the brand. Reps of exposure has an effect which in turn is not readily apparent until a behavioural trigger arrives. Outdoors high frequency instils the graphic image and style into consumers intellects, thus making successive campaigns operate harder. This works in addition to other media: when outdoor runs in league with an in-store advertising, attention of the campaign is
much better in the test area (where both media ran) compared to the control area (where merely the in-store promotional campaign ran). Combined with escalating awareness, repeated exposure to a campaign has valuable effects on consumers brand perceptions: constant use of specific imagery develops familiarity, and reinforces brand value statements.


Outdoor advertising works on numerous levels, including tactical campaigns. investigation has verified that outdoor reaches all the right people especially those who are hard to reach through other indoor media. It creates coverage on a degree as major as that of Television. But the real rewards of outdoor advertising are for those who realize its long-term performance its ability to create visual equity and generate positive brand awareness over a extended period of time. This can then be used to increase the impact attained by other media, particularly other print advertising.

Finally, at a time when outdoor creative executions are under the microscope, investigation has proved that the greatest campaigns are undoubtedly those that establish a particular, eye-catching visual style. Merely listing the outdoor campaigns which you best remember perhaps Colgate, The Economist, Irn Bru and so the list continues demonstrates this particular point more properly than anything else.

Solving Self-Employment Problems at the World’s Best Personal and Professional Problem Solving Site


This article introduces the self-employment solutions module ( of the world’s best personal and professional problem solving site (, describing competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features. It concludes that the module is a major contribution to the information superhighway.


The aim of this article is to introduce the self-employment solutions module ( of the world’s best personal and professional problem solving site ( The article is addressed to readers who may have a self-employment problem bogging them and who may therefore be seeking a way out of their predicament.

It is a common fact of life that we all have problems and that we are often frustrated or we tend to lash out because of our inability to find accessible and reliable information about our problems. This specialist site fills our self-employment needs – being our pragmatic friend for solving our self-employment problems.

To be of the greatest use to people a problem solving site must combine pragmatic discussions of their personal or professional problem with merchant products that provide more detailed information. Typically, the web site will provide free information in the form of news, articles, and advice, which direct the visitor on what to do to solve her problems. Complementing this, the web site will also provide merchant products which discuss in detail how the visitor can go about resolving her problem. This means that the most effective, visitor-oriented problem-solving site will be an information-packed commercial site – and so is the world’s best personal and professional problem solving site ( and its specialist sites.

The approach that we have adopted below is to describe competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features.

Competitive Offerings

The following are some specialist self-employment sites on the Internet.

Get Paid to Take Surveys. Provides links to companies that offer paid surveys and paid shopping (-get-paid-to-shop’). Subscribing to the free Paid Survey Ezine leads to the subscriber receiving 2-3 survey company links per issue (direct links to the sign up pages). All sites are free to join, plus free form-filling software to help speed up the survey completion.

Work-At-Home Job Solutions. Offers home-based business opportunities.

Easy Money Making. Expert tips for successful affiliate marketing, Internet businesses, site building, web optimisation, web promotion, etc.

Dedicated to the Home-Based Business Entrepreneur. Dedicated to helping the Entrepreneur. Select, promote, and support an online business.

Resources for Online Entrepreneurs. Directory of online money-making and web site building tools and services.

Top Entrepreneurship Resource Online. Business, entrepreneurship, marketing, and e-business resource containing two hundred articles, interviews with small business owners and entrepreneurs, a directory of Entrepreneurs, and a discussion forum.

These are all useful sites that provide valuable information on specific aspects of self-employment. Their main limitation is that they tend to cover only a narrow segment of self-employment, e.g. a particular function. The self-employment solutions module ( of the world’s best personal and professional problem solving site ( addresses this problem by targeting a multiplicity of market segments, adopting a customer profile that fits the typical self-employment-seeking person, considering the specific needs or problems that this person may face, offering incisive (problem-centred) solutions to the various problems, and offering a range of merchant products that deepen the visitor’s understanding of her problems and of the solutions that are applicable to them.

Customer Profile

The customer profile or target visitor characteristics of the self-employment solutions module ( is the same as for all specialist sites of the world’s best personal and professional problem solving site ( The site has been designed to meet the needs of visitors who have a self-employment problem bogging them. It is designed for both males and females, even though it is often convenient to refer to just one sex when writing.

The visitor uses search engines to research information about her personal or professional problem, with the intention of finding solutions to it. The visitor is serious about solving her problem and is therefore willing to buy products that help her to achieve her mission, provided that she can find reliable and honest information about relevant products so that she can make an informed decision about which ones to acquire. This information will help her to apply her finances economically, and hence avoid wasting money.

The visitor will want a money-back guarantee so that if a product does not live up to expectations or if she were misled into buying a product she can get a refund. Such a guarantee absolves her of purchase risks.

The visitor is intelligent (without necessarily being a genius), educated (without necessarily being a PhD), computer literate (without necessarily being a computer guru), and money-minded (without necessarily being a freebie hunter or an unemployed person). This of course does not mean that freebie hunters or unemployed persons cannot gain a thing from the site. To the contrary, there is a great deal of free information on the site. Just that it is hard to see how anyone can gain the full benefits of the site without buying products.

The visitor wants high quality information products (usually in digital form) and wants to pay the cheapest price for these (without paying so much emphasis on price that she compromises quality). The visitor also wants free bonus offers that are attached to the purchased goods.

The visitor is self-reliant and can cope on her own by reading, digesting, and applying advice about her problem until she solves it or discovers that she needs help from a professional, at which point her acquired knowledge will help her to reduce her consulting fees. As a result of the knowledge gained, the visitor will be able to assess consultants in order to avoid incompetent or fraudulent ones.

Problem-Centred Solutions

The free solutions are organised in the form of pragmatic articles that are written by top experts. Each article addresses a specific daily problem, but does not go into detail. It explains the problem and tells the visitor what she must do to solve her problem. However, it does not tell the visitor how she must solve it – this is too much for an article. To find out about the how, the visitor must buy a product (usually an e-book or e-book set) that goes into greater depth.

The set of self-employment articles that we have chosen, to provide initial solution to a visitor’s problem are as follows:

Self-Employment Ideas ( Some ideas for self-employment.

Entrepreneur: The Last Free American ( Becoming an entrepreneur.

Is Working from Home All It’s Cracked Up to Be? ( The truth about working from home.

Work from Home Business Money Matrix ( A work-from-home opportunity.

How to Create a Successful Work at Home Business ( Creating a work-at-home business.

Working From Home – The Online Business Reality ( The reality of running an online business.

Running a Successful Home Based Business on the Web ( How to run a successful home-based business online.

Do You Have the Right Stuff for Home-Based Business Success? ( The reality of running a home-based business.

A Dollar in Your Pocket and a Dream ( Starting an online business from almost nothing.

My Secret Recipe for Home Business Success ( One person’s approach to home business success.

Are You Spreading Yourself Thin? ( How to promote affiliate products without spreading yourself thin.

Starting an eBay Business – An Online Business Model that Works ( How to start an eBay business.

Drop Shippers Can Make a Fortune on eBay ( Running a drop shipping business on eBay.

Come Blog with Me and Ride the Crest of The Blogging Wave of Internet Business ( Getting into the online blogging business.

Paid Surveys Online – An Easy Way to Make Money Online? ( The truth about doing paid surveys.

Affiliate Marketing – and the Learning Curve ( Understanding affiliate marketing.

Benefits of Being an Affiliate Marketer ( Affiliate marketer benefits.

A Day in the Life of an Affiliate Marketer ( Charting the activities of a typical day in an affiliate marketer’s life.

Network Marketing on Auto-Pilot ( Understanding network marketing.

Effective Internet Marketing Strategy: Writing And Submitting Original Articles ( How to write and submit articles.

At the end of each article is a list of merchant products that supplement the article’s content. A link is also included for accessing the self-employment product catalogue (

Target Markets and Product Offerings

Now let us turn to the target markets and their associated product offerings. We have positioned the segments to address the various needs of a visitor over a period of time, and at any given time a customer may belong to one or more of the market segments. There are three general classes of products offered: ClickBank products (, Google products, and eBay products. Google and eBay products are presented on each page of the site. ClickBank products are grouped into product categories that match the target markets. These categories and their markets are as follows.

Affiliate Marketing. This consists of visitors looking to start, run, or improve an affiliate business. Their needs are met through the affiliate marketing section of the self-employment product catalogue (

Article Marketing. This consists of visitors looking for article marketing software. Their needs are met through the article marketing section of the self-employment product catalogue (

Blogging Businesses. This consists of visitors looking to start, run, or improve a blogging business. Their needs are met through the blogging businesses section of the self-employment product catalogue (

Content Provision and Management. This consists of visitors looking for content generation and manipulation software. Their needs are met through the content provision/management section of the self-employment product catalogue (

eBay Businesses. This consists of visitors looking to start, run, or improve an eBay business. Their needs are met through the eBay businesses section of the self-employment product catalogue (

E-commerce Web Sites. This consists of visitors looking for ready-made e-commerce web sites. Their needs are met through the e-commerce web sites section of the self-employment product catalogue (

Entrepreneurs. This consists of visitors looking for entrepreneurial opportunities. Their needs are met through the entrepreneur section of the self-employment product catalogue (

Google Businesses. This consists of visitors looking to start, run, or improve an Adwords or AdSense business. Their needs are met through the Google businesses section of the self-employment product catalogue (

Internet Marketing. This consists of visitors looking to master Internet marketing. Their needs are met through the Internet marketing section of the self-employment product catalogue (

Off-Line Business Start-Ups. This consists of visitors looking to start or run an off-line business. Their needs are met through the off-line business start-up section of the self-employment product catalogue (

Online Businesses. This consists of visitors looking to start or run an online business. Their needs are met through the online businesses section of the self-employment product catalogue (

Pay-Per-Click and Adwords. This consists of visitors looking to master Adwords and pay-per-click advertising. Their needs are met through the pay-per-click/Adwords section of the self-employment product catalogue (

RSS Marketing. This consists of visitors looking for RSS marketing software. Their needs are met through the RSS marketing section of the self-employment product catalogue (

Search Engine Marketing. This consists of visitors looking for search engine optimisation (SEO) software and support materials. Their needs are met through the search engine marketing section of the self-employment product catalogue (

Traffic Building. This consists of visitors looking to master traffic building techniques. Their needs are met through the traffic building section of the self-employment product catalogue (

Web Development. This consists of visitors looking for web design software. Their needs are met through the web development section of the self-employment product catalogue (

Web Hosting. This consists of visitors looking for web hosting companies to host their web sites. Their needs are met through the web hosting section of the self-employment product catalogue (

Web Businesses: Development, Hosting, and Marketing. This consists of visitors looking for an all-in-one web business tool to research, design and develop their web sites and then monitor, optimise, and run their web business based on the developed web sites. Their needs are met through the web businesses section of the self-employment product catalogue (

Work-From-Home Opportunities. This consists of visitors looking to work at home. Their needs are met through the work-from-home section of the self-employment product catalogue (

Usability Considerations

Usability has been enhanced to make it easy for the visitor to find solutions to her problem, by following these steps:

1.The first thing the visitor sees are a set of articles whose titles represent the specific problem area they address. The articles are accessed from the Self-Employment Problem Solving menu of the navigation bar to the left of the screen (Employment Problems and Solutions -> Self-Employment Solutions) or from the Self-Employment Solutions main page ( By scanning these articles the visitor can identify whether or not her problem is covered. If not the visitor can check the self-employment product catalogue (, through the Product Catalogues menu of the same navigation bar, to see whether a product exists that answers her query. If she finds nothing she knows that her problem is not addressed. She can proceed to the Related Sites pages, which are accessible from the left navigation bar.

2.If the visitor finds an article that addresses her problem then she can begin to explore that; at the end of the article she will find products that discuss her problem more deeply. She can also access the self-employment product catalogue ( ) through an article page.


This article has introduced the self-employment solutions module ( of the world’s best personal and professional problem solving site ( The article has examined competitive offerings, the target customer profile, problem-oriented solutions, target markets, product offerings, and usability considerations. It concludes that the module is a major contribution to the information superhighway.

A A Agbormbai is the editor and webmaster of the world’s best personal and professional problem solving site ( – a web site that fills a vacuum on the Net. He has a PhD from Imperial College London and enjoys an interdisciplinary upbringing having worked or studied in aerospace engineering, information systems development, and management. The self-employment solutions module ( is one of many specialist sites of the world’s best personal and professional problem solving site (

If you have self-employment, personal, or professional problems please don’t hesitate to check out our site. You may be amazed at what you find. Follow these links:

Self-Employment Solutions Module

Self-Employment Product Catalogue

World’s Best Personal and Professional Problem Solving Site

Related Articles – self-employment problem solving, self-employment solutions, self-employment problems, work at home, home business, freelance, online business, self-he,

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Advertise With Led Signs And Increase Sales

Are you new to the term advertising and marketing? Do you want to shift your attention from old advertising mediums to the newest possible ones? If yes, then you can certainly hire a highly qualified advertising and marketing professional. The experts in the field will probably explain to you the entire system of advertising and marketing through their presentations. You will find yourself learning about signage along with newspaper ads and TV or radio spots. You will also hear about costly marketing campaigns such as pay per click ads, banners, and search engine optimization. As the entire advertising and marketing technique revolves around these methods, you wont get to hear as much about LED signs. Although this medium is hidden in the crowd, it has a considerable and direct impact on the targeted audience. The use of LED signs has proved to be beneficial for the success of businesses. According to the Small Business Administration, the signs are the most effective, yet least expensive form of adverti
sing for the small business”. However, many customers are not considering this option because they feel that the inexpensive advertising tool doesnt create the necessary impact.

Try using the LED signs and you will realize that a good signage can make a lot of difference between the success and failure of your business. Corporate businesses that have already made use of a well-designed, well-utilized, and well placed LED sign, agree to the fact that it is the most cost-effective and valuable marketing tool for any organization that is willing to take advantage of new ideas for their products or services.

The LED signs are effective because they add more value to the effect of a good business that revolves around three factors – great products, competitive pricing, and excellent customer service. You will be amazed to know the statistics of the impact mentioned by the State Business Administration. It states that the average business gets up to 50% of sales from signage, 85% from within 5 miles of their location. So, are you finally in favor of LED signs that can attract the attention of the audience, effectively convey the message in real time, and encourage them to visit the store or website immediately? Remember that you are not targeting people who watch TV, listen to the radio, or read newspapers. Your targeted audience will be the people who are passing by your location every day.

Always keep in mind that if you are successful in grabbing more attention, then you are bound to get more customers. However, it is also essential to know that LED signs will be effective if you are advertising about your products or services in the location of the store.

Looking at the study and statistics, we are sure that you would consider utilizing LED signs – a very powerful kind of advertising tool to make huge profits. For your business, the LED sign will also help you to gain popularity within the community.