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Monthly Archives: March 2015

Tax Duty promote Employment.

It’s thought that the burden of tariff leads to growth of employment and revenue. The belief was particularly widespread in the – thirties, the period of the great depression, when cyclical unemployment prevailed all over the world.

Tax was then regarded as a literally practicable means of reducing the cyclical unemployment prevailed right through the world. Its burden control specified imports so that domestic money is saved in the domestic economy which will be spent upon the purchase of products of protected home industries.

As the protected industries develop, employment therein grows and earnings of the population also expand thus the multiplier effect. There will be an Increase of employment and profits in other sectors of the economy as well and the overall rise in output will compel added capital, so net investment in capital goods industries will arise which will stimulate more investment, employment and revenue throughout acceleration effect. This ultimate rise in employment and returns will be better than that initially generated by the growth of protected industries.

Duty will appeal to foreign capital as producers abroad, seeing their market threatened, may set up a plant within the country. Therefore the subsistence of unemployment in an industry ordinarily is considered a very good reason for the burden of a tariff.

Free traders, though, put across doubt about the possibility of the employment spat. In their panorama, since exports pay for imports, a restriction of imports due to tariff will trigger an equal attenuation in exports.

The other employment that has occurs in the protected industries by limiting imports may well be defused by an equivalent volume of unemployment in the export industries as an end result of shrinkage – this is nonetheless erroneous. The limitation of imports due to tariffs is not inevitably tracked by a decline in exports – If a country has a monopoly in the export of certain commodities, it will not shrivel in spite of tariff duties and even if there is a vengeance by other countries, at least sometime pass by, sooner than a transitory Increase in employment and revenue are effected in a country.

Yet again if exports decline it may possibly not automatically pilot to a contraction of the exporting industries, once home consumption multiplies as an effect of saving that has been realized due to restriction on imports. And so tax will have a favorable outcome on the level of employment and revenue in the country at least in the short run. Unemployment is nonetheless a crucial problem around the globe. http://www.ogolben.blogspot.com

Current Scenario Of Outdoor Advertising In India

Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advertising, Airport Advertising, Mall Advertising, Metro Advertising- all these are growing avenues of advertising in India through OOH media. In this article, let us have a brief look at the current scenario of outdoor advertising in India.

More Brands are adopting OOH media

Of late, it has been observed that more brand owners have adopted outdoor advertising means to promote and position their brands in the market. OOH domain is growing fast at various avenues such as airports, metro stations, shopping malls, outdoors etc. The rising number of brands in the market, the increase in spending capacity of customers, the mushrooming market- are three main factors that have so far provided a boom in OOH sector in India.

Rich means, affluent techniques of brand promotion

Another much observed feature about outdoor advertising practices in India is the implementation of rich tools and techniques to promote brands. Contemporary outdoor campaigns are also enriched by the introduction of digitalized media. Conventional OOH practices such as ordinary billboard advertising campaigns, wall paintings or poster ads are replaced by digitalized billboards and hoardings. Providing rich interactivity between customers and brands, modern OOH campaigns speak volume about the advertised brands all through rich and influential channels of brand communication.

Seamless brand communication

Today seamless brand communication is possible to OOH media. Advertisers can keep talking with target customers relentlessly through the various OOH channels. Be it at cinema theatres, shopping malls, eating outlets, entertainment houses and highways or simply at the community gate, outdoor advertising practices ensure that customers” are continuously encouraged to try out their products by providing repeated and seamless brand messages.
Outdoor advertising industry is yet to undergo many remarkable changes in the near future. And it is also expected that its importance is going to rise further. For established as well as emerging brands, outdoor media is the right means of communicating their ad messages to customers. Evaluating the manifold utilities, every brand owner should adopt OOH techniques and tools of promoting their brands in the market. Be it a billboard ad or a kiosk ad, any OOH ad display influences the passing attention of those customers who are on the go.

For more information visit: http://www.tdiindia.com

Singapore Employment Pass Application The Facts And Procedure

Singapores advancing economic structure attracts a great number of individuals who wish to experience its business potential. Any foreigner who wishes to do business in Singapore, either by seeking employment or putting up his own company, must first obtain a Singapore Employment Pass before he can legally transact his business in the country. A Singapore Employment Pass is a work visa issued by the Ministry of Manpower to foreign business people who are already employed in Singapore or to any business person still seeking for employment or who either owns a Singapore company or is a shareholder or director of such company.

The Singapore Employment Pass has three types, depending on the purpose:

P1 Pass for a minimum monthly income of S$7,000 and holds a managerial, executive or specialist position
P2 Pass for a minimum monthly income of S$3,500
Q1 Pass for a minimum monthly income of S$2,500

Applications for a Singapore Employment Pass are submitted to the Ministry of Manpower (MOM). The MOM is the sole authority that reviews, evaluates and approves EP Applications. To be eligible for a Singapore EP, the applicant must possess specialist skills and professional qualifications. In this case, an applicants educational attainment and background are added considerations, so it is important that a hard copy of the Original Transcript of Records and other relevant certificates pertaining to education is attached to the application. Although, educational attainment is vital, its absence could still be compensated by presenting the following documents: resume or curriculum vitae indicating in details the educational and employment history, testimonials or certificates of employment from previous employers, and a copy of passport. An applicant who has not earned a college degree is not immediately denied by the Ministry of Manpower as long as his application is sufficient in form and substance and his supporting credentials are excellent.

There are three steps in applying for a Singapore EP with the Ministry of Manpower:

First Step: For newly incorporated companies, an authorization code must first be obtained from the MOM before submitting the application. The authorization code is issued within 1-2 weeks.

Second Step: Submit your EP application. An application may be submitted personally to the MOM or online. The approval of the application takes at least 2 weeks.

Third Step: Once an application is approved, the MOM sends through email, an In-Principle Approval (IPA). The IPA must then be presented personally to the Work Pass Division of the MOM upon claiming the EP. The IPA is valid for 6 months from the time of notification of approval. Aside from the IPA, the applicant must also bring a medical exam report (which may be issued by the applicants country of origin or by in Singapore), original passport with entry embarkation cards, recent passport-size photos, and other documents specified in the IPA. Documents which are not in the English language must be translated into English by any Singaporean accredited official translation service.

An EP issued for the first time is valid for 2 years and can be renewed thereafter. The renewed EP is valid for 3 years. Once an Employment Pass (EP) has been issued, the foreign holder may now apply for a Dependent Pass or Long-Term Visit Pass for his/her family members.

Self Employment Ideas With Low Start-up Costs

Stress, boredom, low-pay, or having an entrepreneurial spirit may all be causes for wanting to leave a 9 to 5 job and become self-employed. Having a goal to become self-employed starts with figuring out what it is you can do to start your own business. Not everyone who wants to work for themselves know exactly what to do and where to start. Below are some low-cost start-up ideas that may get your creative juices flowing.

Freelance Work – If you have a skill such as web programming, copywriting, or other technical skill, then freelance work will be an easy transition. You can simply market yourself and as you get more clients, word of mouth will soon work in your favor. Sooner or later, you will have more work than you can handle – this of course depends on the level of service you provide and the quality of your work. Start-up costs should remain low as you will need at the most: business cards, a web site, software (depending on your skills), hardware (computer), and office supplies.

Drop shipping – I’m sure you have heard of drop shipping before. If not, it is a very low-cost way of selling physical goods without having to buy a ton of stock up front. Most people who use drop shipping have online stores, collect payments from customers, and forward on the orders to the drop ship company which fulfills and ships the products directly to the customer. Most businesses utilize eBay to take advantage of their huge customer base. The costs for this remain relatively low since there is no up front stock to buy. You may have to purchase shopping cart software for your web site, a merchant account, or pay fees if you go with eBay.

Self-publishing on the Internet – Do you have a love for writing? Do you have a skill or talent that you can turn into a how-to guide? You can begin self-publishing your own information products and market them over the internet. What makes this low-cost is because the most you would need to purchase is a web site, web hosting, and possibly some advertising. You could begin this business around $100 or so.

Out of the above examples of low-cost self-employment ideas, my favorite remains self-publishing. Information will never run dry and as long as you are able to help solve someone’s problems, there will be a customer base ready to purchase your products.

Why You Deserve Senior Citizens Employment.

Are you a senior, and are you actively searching for senior citizens employment? Before you answer, think about it.

Sure you say! I have in mind just the kind of job I want to get and I even know the names of some companies and individuals I want to work for.

Bravo! But have you done your real homework? Are you convinced, really convinced, that you’re the best qualified person to walk away from a job interview with a senior citizens employment offer in your pocket?

Have you prepared for every job interview? Actually visualized going through the process of anticipating your answers to questions that will probably arise? Why, you ask? I know what I’m going to say.

While there is such a thing as over preparation. Far worse than that is the opposite result, lack of practice. Let me tell you a story!

Many years ago, back in the middle of the last century, one of the greatest batters in professional baseball was a tall, lean fellow named Ted Williams. He was a super star, even before the description was used.

One day, early in the morning, even as the sun was just coming up, another ball player who was sharing a hotel room with Williams on a road trip woke up.

He saw Ted Williams in his pajamas standing in front of a full length mirror, bat in hand watching his reflection swinging at imaginary pitches.

What are you doing, the fellow asked incredulously? Hitting home runs, Williams answered taking another swing at an imaginary pitch.

Get the point? The best performing individual at any line of endeavor stays on top with practice. Preparation and practice may begin with the same letter of the alphabet, but they sure don’t mean the same thing.

You’ve taken your first step to nailing down your senior citizens employment. You’ve selected the job of work that you absolutely want to have. You have also taken the second key stride, you’ve made a list of several name businesses and individuals you are going to contact and interview with.

Now, prepare your written and oral presentation, and then stand up in front of your own personal mirror like Ted Williams did and make your delivery. And then practice swinging the bat and hitting the imaginary ball again and again until it becomes your second nature.

Visualize hitting your own home run, getting a bona fide senior citizens employment offer.

Actually visualize yourself walking into the interviews one by one. Picture what you’re going to wear and rehearse your opening greeting. The wonderful thing about children at play is how real they get at make believe. Recapture make believe and really feel yourself at an employment interview.

A very important key point to remember is this. At the end of every visualized job interview, see and hear yourself being offered actual employment.

Make your personal senior citizens employment project the keystone of your day, every day. It may take a while of time before it bears fruit. But it will happen. You deserve success, you deserve seniors employment.

Raymond Angus is the best selling author of www.TheSeniorsLife.com. He writes about how seniors find employment in today’s ever changing world. Are you a senior and do you want tips on how to work and live in this bleak economy? Go to www.TheSeniorsLife.com and click on employment.

The right for employment and the criminal record

criminal records?

Chances are that there are criminals who pose themselves as a different person either using another name or just made himself someone out of thin air to get into employment or lives of others. From fake names to fake IDs or even fake college degrees, it is now possible to forge documents. These however are the real criminals. There maybe those who do this out of desperation yet a wrong doing can never be right. For those however who see themselves inline with -second chance-, what others has first set wrongly can greatly affect them. This is one hard throw for those who want to start in a clean turf.

It is indeed a pity for someone who wishes to start anew, throw his first chance of having one. A criminal record seems to be a billboard on neon lights posted on ones head. It’s hard to look past it yet it seems inhuman to not give a chance when it is being asked. Consideration-can it be given or not? This is one question that each of us must answer. “> Once convicted of crime, a person, after detained in prison, is usually given the benefits as allotted to them by the government supported by law. However, this freedom is bounded by the decision of an employer as to whether give them the consideration for employment or not. Is this discrimination or not?

It cannot be blamed that a persons with criminal records are given the benefit of the doubt when it comes to employment. Those under probation are usually the ones gravely faced with this problem than those who have gone out of jail for quite some time. It seems that trust is being questioned rather than the potential or talent one can offer for the affectivity of the job. People can not help but be careful nowadays when anyone can be suspected of even being a terrorist. A bag that was left, even if it was unintentional, in front of the store alerts the bomb squad or any swat team. If things can pull the alarm trigger what more a person whose face has been laid in criminal records?

Chances are that there are criminals who pose themselves as a different person either using another name or just made himself someone out of thin air to get into employment or lives of others. From fake names to fake IDs or even fake college degrees, it is now possible to forge documents. These however are the real criminals. There maybe those who do this out of desperation yet a wrong doing can never be right. For those however who see themselves inline with -second chance-, what others has first set wrongly can greatly affect them. This is one hard throw for those who want to start in a clean turf.

It is indeed a pity for someone who wishes to start anew, throw his first chance of having one. A criminal record seems to be a billboard on neon lights posted on ones head. It’s hard to look past it yet it seems inhuman to not give a chance when it is being asked. Consideration-can it be given or not? This is one question that each of us must answer.

Advertisements – Knowing When Humor Is An Appropriate Tool

A joke is a very serious thing.”
~Winston Churchill
When advertising a product or a service, humor can prove to be a very powerful tool. That is one of the reasons why a joke is a serious affair. The effectiveness of humor in advertising depends on its aptness. It also depends on an array of other parameters, such as the origin, maturity, intellect and education of the audience. The context or scope of humor is also very important to the success of the objective.
When humor is used for no rhyme or reason, it becomes a gag. Gags have a fleeting existence, as opposed to humor. Humor has a long and impressionable shelf-life. It stays in people’s memories and gives them joy as many times as they are reminded of it. On the other hand, misdirected humor can mutilate your advertising message beyond recognition.
Humor in Advertising: A Thought Starter
When you are thinking of an idea for advertising a product or a service, it helps to subconsciously keep the building blocks of humor in mind. Here is a thought-starter.
Humor can be projected as a reflection or replica of reality. The other approach can be to bring to light, ambiguities, paradoxes and ironies to surprise the mind of the audience.
There are four broad methods that an advertisement can use to conjure smiles and laughter.
* Hyperbole or the use of rhetoric exaggeration.
* Metaphor or the use of analogy between two ideas
* Farce or conscious absurdity or gibberish
* Reframing or drawing conclusions out of context
* Timing or the use of rhythm, differential delivery, tempo and pause to augment humor.
Humor in Advertising: Making it Work
There is no one way to guarantee the success of humor in ads. However, there are ways to ensure that the advertisement, product, idea and humor are aligned closely. The discussion below reveals the secrets of making humor work to your advertisement’s success.
The best treatment you can give a comic idea is thought and scrutiny. It is very important to think about the idea. There can be ways to make it more effective. Some ideas that seem to click in the beginning may or may not be as amusing afterwards. The second part is scrutiny. When you put your idea through a test with an unbiased audience, you learn the true potential of your idea. One guideline for new advertisers is to use subtle humor because carrying a campaign on loud humor requires utterly brilliant ideas and years of experience. It is important to keep the humor contemporary with the target audience. Humor that involves a boss, a loving couple, a cute baby, etc., will leave an impression in most cases, yet your target audience and your customers might not find it worth their time.
Two mistakes that advertisers recurrently make are too much product placement in the ads and showing an inherent aversion towards edgy ideas. If you wish to learn more about the secrets of using humor in advertising visit www.SalesCoach.us.

Self Employment Ideas Website Optimization

I mentioned in an earlier article that I have taken the plunge into trying to market one of my self employment ideas. I chose to purchase a series of tutorials to teach me the basics needed to set-up and optimize a website for this purpose. I have intentionally omitted the self employment idea that I have chosen, as well as the name of the how-to-tutorial that I paid-for. This is because I want to measure my success or failure in this endeavor and then write a review about it. That being said, I feel that it may be helpful to share some of the highs and lows that I have encountered thus far.

One thing to beware of is obsessing over a website’s search engine ranking instead of doing the things that improve ranking and actually bring traffic to the site. There are many different ideas out there on how to best achieve SEO (search engine optimization), but the one that is sure to fail is complete inaction. The time spent checking ranking and counting back links can be better spent writing articles about the products or services that a particular website promotes. When the articles are submitted to and then accepted by the right article directories, blogs, and online newspapers, not only do the articles result in valuable back links to the site, but the site almost always jumps in the search engine rankings. At least, that has been my experience. And I think everybody agrees that Google loves fresh content.

So, the primary thing that I am trying to focus on is constantly updating my website with new articles and reviews that I have submitted to blogs, article directories, and online newspapers throughout the internet. As I write this review my site is ranked on page six on Google. The goal, of course, is to get into the top ten on the first page of my particular keyword search. It is very important to remain pertinent to the websites content. This means that my articles and reviews should contain my keywords, but I do not want to over-do it. Some article directories will reject articles that are overly keyword rich. I try to hold it to a couple of keyword phrases per paragraph or less. As I mentioned, there are a lot of differing opinions related to the best methods to optimize a website, so as always, do the research.

The hardest thing, for me, has been to remain positive during the start-up. After meeting all of the initial challenges related to web design and getting indexed, it is easy to become complacent and expect the website to just generate traffic by itself. This is obviously not going to happen. The real work has only just begun. After all, the goal is to generate income, and the website is only one tool in our kit. Once we make that first dollar, we can replicate what we are doing right to develop multiple streams of income. My goal is to become the definitive expert on self employment ideas on the internet.

Singapore Employment Pass Application Process

Foreign entrepreneurs, shareholders, managing directors, high-ranking employees, and professionals in Singapore are required to apply for Employment Pass if they want to work, setup a business, and relocate in the country.

This visa has a more stringent qualification compared to other types of work pass in the country. With this, applicants should meet these criteria in order to receive this visa.

At least a fixed monthly salary of S$2,500. According to the Ministry of Manpower (MOM), a fixed monthly salary does not include allowance, payment for overtime, bonus and commission, productivity incentives, and contributions of employers to a workers pension.

Work-related experience. MOM recommends at least five years of relevant work experience which can show that a foreign individual has already earned extensive skills and knowledge from his profession.

A college degree from a reputable university. Meanwhile, it is important to note that this requirement is not the sole determining factor that will make an applicant eligible for Singapore Employment Pass.

Specialize skills and professional qualifications for foreign employees and entrepreneurial skills and business background for foreign businessmen.

Aside from the criteria stated above, MOM also considers a professionals role and responsibility in a company, reputation of his company, and his age and current citizenship. For an entrepreneur, the agency usually considers his company paid-up capital and potential contributions to the economy.

Meanwhile, the Employment Pass is categorized in to three types which are primarily based on the fixed monthly salary rate of an applicant:

P1 Employment Pass must have a fixed monthly salary of at least S$7,000

P2 Employment Pass must have a fixed monthly salary of at least S$3,500

Q1 Employment Pass must have a fixed monthly salary of at least S$2,500

One of the main advantages of being a holder of Employment Pass is that direct family members can relocate, work, and study in Singapore as long as they will apply for Dependant Pass. MOM defines direct family members as spouses and unmarried children aged under 21 years old.

Both Employment Pass holders and their direct family members are eligible for permanent residence status in due time.

In addition, Employment Pass holders, except foreign individuals who fall under the category of Q1, are allowed to bring their relatives and family members in Singapore through a visa called Long-Term Visit Pass which is issued to unmarried daughters above 21 years old, stepchildren and handicapped children at any age, parents, and parents-in-law.

An Analysis of Anita Desais The Accompanist

An Analysis of Anita Desai’s -The Accompanist’ BY DR. RAM SHARMA SENIOR LECTURER IN ENGLISH J.V.P.G COLLEGE, BARAUT, BAGHPAT, U.P. AND Dr.Anshu Bhardwaj(Sharma) Senior Lecturer in English Depts. Arya College of Engineering & Information Technology SP-42,RIICO Industrial Area Kukas ,Jaipur

Anita Desai, short listed three times for the Booker Prize and honoured by the Padam Shri for her literary forte, is one of the literary luminaries of the contemporary Indian fiction writing in English and a prolific post colonial writer who like Virginia Woolf deals with the psychology of mind and goes deep into the heart of her characters to expose their inner feelings and dig out the hidden questions that spring at the core of their heart and ,thus, she appears travelling with the modernist sensibilities of T.S. Eliot and Faulkner. The author of the highly acclaimed novel -Fire On The Mountain’ and six other novels, has shown her craftsmanship even in the shorter fiction i.e., short stories rather than her novels. It is true that she finds the short story form -much less satisfying-1 than the novel ,yet she keeps on writing story as she started writing it -as early as her college days.-2 In her short stories her style shows to even more advantage than in her novels. Her short stories are witty, evocative, tender and perceptive and perfect in revealing her skill and dexterity in handling this genre. Not only her novels but her short stories also are the great exposure of her psychological perspect.

Desai’s -The Accompanist’, an extract of -Games At Twlight’ (1978) delineates the emotional state of a tanpura player who, in this story, proves a true shishy and a true accompanist and is known as Bhaiya or the accompanist. The story is woven in the thread of true human relationship between ustad Rahim Khan,a former classical musician and Bhaiya ,the tanpura player who accompanies him in his performance having the quality of love and devotion.

Ajit and Bhola ,Bhaiya’s childhood friends appear in the story as Mephistophilis in Marlowe’s -Dr. Faustus’, whose business is to corrupt ,mislead and caution and dissuades Dr .Faustus from his right path. They visited the accompanist almost two decades and provoked him to come out of the shadows of his master Rahim khan and create his own identity by being a soloist. They stated:

You even know how to play the sarod and the veena. You could be a great Ustad yourself ,with some practice-why do you spend your life sitting at the back stage and playing that idiotic Tanpura while someone else takes all the fame and all the money from you.

The oft-quoted lines explain that for years he was playing the tanpura for the ustad Rahim Khan but did not get any recognition. The attention was grabbed by the ustad and all these years Bhaiya was hidden behind him on the stage without any notice of his presence. In view of his friends he must have a life of obscurity and establish himself as a full fledged musician that will bring to him more fame and more money than the few pennies given by the ustad for playing the tanpura. These suggestions went unheared and the accompanist bridled the horses (the senses).Desai’s protagonists are not as weak as Marlowe’s who come under the influence of corrupted people like Mephistophilis .Desai’s accompanist knows the art of satisfaction within his limited means.(Contentment is happiness.) His friends enticed the accompanist for coming out of his ustad’s company and he should establish himself as an independent musician of a more worthy instrument than the tanpura but he realized the great glory of his ustad’s company and got spiritual wealth through this company. He remarks, -When I first met my Ustad,I was a boy of fifteen-a stupid, backward boy as my father had often told me I was.- At his father’s instruction he delivered the tanpura to ustad Rahim Khan. Delivering it to ustad he -saw greatness in his face, the calm and wisdom and kindness of a true leader- and immediately intented to deliver his whole life into his hands along with the tanpura. Later on the words -Play for me- uttered by the ustad made him stunned and brought changes in his life. In fact, these words were new-life giver to him as they created him, created his life, gave it form and distinction and purpose. The accompanist adds, -It was the moment of my birth and he was both my father and my mother to me.-

We become the victims of desires of the senses. It is controlled by the tremendous will power or by following the suggestions of the supreme bliss which Dr.Faustus felt. We get the exposure of the mind of the speaker when he thinks two ways of taking action. First he would establish his own identity by ignoring ustad’s company as his childhood friends suggested. Second he would be his accompanist for ever.

In Anita Desai’s writings the inner climate, the climate of sensibility is more compelling than the visible action. As Iyengar puts it, -Her forte- is the exploration of sensibility-the particulary kind of modern Indian sensibility that is ill at ease among the barbarians and the philistines, the anarchists and amoralising.-3 In the present story the accompanist was persuaded by the senseless talks of his friends, Ajit and Bhola who were empty headed and leading him into it. In real sense the accompanist was not convinced with the ugly thoughts of his friends but still he was compelled to think whether he could really be a front-rank musician or a ustad himself. The lines reveal his inner conflict as –I thought, Are they right? or the sarod, or the veena? And become an ustad myself ?- He found himself in delimn and tries to analyse the situation. For this purpose he goes on thinking about the futility of the time he had spent with his ustad and states, -Now these boys who had heard me play in the dark hall of our house have been an ustad myself, sat in the centre of the stage, played for great audiences and been applauded for my performances. Were they right? Was this true? Had I wasted my life?- Then he finds the exposure of his mind after some soul-searching that he can never become -ustad’ in his own life. This idea is revealed in these lines, -Yes, anyone could play the tanpura for him, do what I do. But he did not take anyone else, he chose me. He gave me my destiny, my life,- and thus, the alchemic touch of the master turned the crude and base boy into a noble and gentle accompanist who now regards him as his God on earth and feels, -Does a mortal refuse God?-

Our mind has various waves of thoughts which sometimes deviate us from our right path and we begin to doubt on our doings and become sad as the accompanist appears whispering, -Had I wasted my life?- As the feelings of repentance enter the mind of the person, he mends his short comings, his mind becomes pure and purged and then he realizes extreme love. The accompanist confesses, -Only once I was shaken out my contentment, my complacency. I am ashamed to reveal it to you. It was so foolish of me .- Further he holds the view:

Ours is a word formed and defined and enclosed not so much by music, however, a by a human relationship on solid ground level-the relationship of love.

The idea discussed in the above line describes the relationship between the accompanist and the ustad. The accompanist feels that their relationship is not only due to the music they played together, instead it was due to story human ties. The relationship developed due to the inspiration and guidance he received from the ustad who had framed his destiny it was further strengthened due to his love and devotion to the man he admired the most in his life.

The best ingredients of Desai’s style in short stories are childhood memories and the haunting feelings surging out of a romantic heart. In view of Iyengar, -As we remain mesmorised by Anita Desai’s verbal artistry and her uncanny evocation of atmosphere ,her tale unfalteringly glides by and we force a rendition of the veil of the realm of personal experience and attain the desired finale of acceptance.-4

Childhood memories are also recollected by the accompanist when his trust was shaken out due to the provoking of his childhood friends. He cried continuously. Everything appeared to be unpleasant and evil and then he recollected the past incidents of his life when he was a vagarant or a vagabond who was without hope, without aim and without destination and was passing a meaningless life. He goes back to his childhood days and reminiscences how other things were of importance to him . Music was worshipped in his family. The central hall of his house was famous for the musical instruments made by both his father and his grand father . Cordantly and discordantly sound of his music could be heared. The accompanist himself had strong likeness for music and also started learning all ragas and raginis from his father ,Mishraji at the age of four . His father, a maker of musical instruments ,tasted his knowledge with rapid persistent questioning in his unmusical grating voice and frequently grabbed his ears and pulled it during his teaching. From such lessons he felt the need to escape and managed several times a day. He was habitual of playing gulli-danda and kho and marbles with mischievous boys of his mohalla.He was fond of watching movies of Nargis and Meena Kumari who were the Queens of heaven for him. In order to fulfill his desires he never hesitated in stealing the money from his mother or father.His mouth watered for -halwa- and -jalebis- made by his mother and used to steal his brother’s and sister’s share for which he was beaten and cursed by the whole family. It was the life which he was leading before joining the musical band of ustad Rahim Khan at the age of fifteen.He is thirty years old now and for fifteen years he has been serving his ustad being his true accompanist.

Desai’s -The Accompanist’ elaborates the beautiful relationship between Guru and Shishy and proves it more important than other relationships-mother and son, father and son, brother and sister, husband and wife etc. The accompanist has strong likeness for the sweets made by his mother instead of her. -How I loved my mother’s sweetmeats, too rather more.- What her picture he has in his life is clear in further statement, -I did the non-descript ,mumbling ,bald woman who made them.. She never came to life for me. She lived some obscure, indoor life, unhealthy and curtained, undemanding and uninviting.- He considers her as a wonderful cook. His father had been a hard taskmaster who would religiously wake up him in the early hours of morning and train him in music. He wanted his son to become a musician not an instrument maker. With this view he gave him lessons in playing the Tanpura, Harmonium, Sitar and the Tabla and taught him all ragas and raginis by testing his knowledge with persistent questioning. It was the time when he was crazy for cinemas and playing marbles and had not so much likening for music. But when he was caught in a situation , he stood up to it. When his brain was washed by his friends, he began to doubt his father and recalled him by saying, -My father had taught me to play all these instruments and disciplined me severely ,but he had never praised me or suggested I could become a front-rank musician. I had learnt to play instruments as the son of a carpenter—But I had practiced on these instruments and played the ragas he taught me to play without thinking of it as an art or of myself as an artist. Perhaps I was a stupid, backward boy .My father always said so.- Such attitude towards his father the accompanist has .Stealing the shares of his brother and sister proves him unkindly ,irresponsible ,unsociable and naughty boy. Now he is married and has become the man of the world but has no interest in his married life while in his childhood he was crazy for the street beauties and the cinema heroines and put himself in the place of their screen lovers. He considers that he married for his mother’s pleasure, -I even married. That is, my mother managed to marry me off to some neighbour;s daughter of whom she was fond. The girl lived with her. I seldom visited her. I can barely remember her name, her face.- Whenever he gets the chance to go home for a few days to rest, he desires of cutting short these holidays and returning to his house in the city to practice.

The love for music and ustad Rahim Khan changed everything in his life and he gave up all his childhood pleasures and pranks. -All fell away from me ,all disappeared in the shadows on the other side.- Ustad – took the place of – his – mother’ s sweet halwa ,the cinema heroines, the street beauties ,marbles and stolen money.- Ustad Rahim Khan’s company brought several changes in his life and gave birth to him as Bhaiya, the tanpura player. All his attractions regarding playing with the mischievous boys of mohalla and going to cinema disappeared. All his follies and stupidities or bad habits disappeared for ever .Music has taken their place and become the goal of his life.He is fully satisfied with this goal. Thus he devoted his whole life to ustad and became his true friend and accompanist because he was nothing. -It was Ustad Rahim Khan who saw me, hiding awkwardly in the shadows of an empty hall with a tanpura in my hands and called me to come to him and showed me what to do with my life. I owe everything to him, my very life to him.- Thus he decided to remain royal in the same position giving the ustad the base material on which he would compose his music.

The intimacy between the accompanist and his ustad could not be perceived or understood by his childhood friends and their act of provoking him against his ustad failed and cultivated in him a strong sense of commitment towards his ustad. Having the feelings of self-assured, poised and self-satisfed he hired a tonga and asked the driver to take him to his ustad, his creator. Only one thing was going in his heart.

I maintain I am his true accompanist, certainly his true friend.

The feelings of the accompanist to ustad Rahim Khan are expressed in the above line. He feels that he always plays the notes given by the ustad repeadly and he builds his music on the background provided by him. Thus he feels he is a true accompanist. Above all he never expects anything and never tries to compete in the performance with him. He never seeks the attention of the audience ,their attention is always on the ustad ,whenever his ustad suffers with the hacking cough in a concert ,he always asks the accompanist to prepare the opium to quieten it, these points make him a true friend as well.

Tha accompanist stands for pure love and selfless service. When the ustad asked him, -Do you play? – These words contain a sense of security and relief, love and affection which were absence in his life. As a matter of fact, love is above money, above all the material gains and achievements. About the power of love, Coleridge has rightly observed:

All thoughts ,all passions, all delights Whatever stire this mortal frame Are all but ministers of love And feed their sacred flame. 5 The accompanist keeps on showing his true love and service to the ustad without any wish for gaining anything in return. -We have traveled all over India and played in every city, at every season. It is his life and mine. We share this life, this music, this following. What else can these possibly be for me in this world?-

It is interesting to note that Desai has beautifully presented the inner conflicts of the accompanist and also his victory over them. In fact, she believes in dealing with the mind and the soul of a character ,his inner workings and hidden and silent thoughts rather than his outer appearances .Similiarly, -The Accompanist’ has a fine fusion of feelings and form and proves itself a great example of Desai’s art and craftsmanship since her main business as a fiction writer is to expose the truth. Thus the story accentuates the importance of selfless love, devotion, dedication and gratitude in human relationship.

References: All the references of Desai’s -The Accompanist’ in -Games at Twilight and Other Stories’, New Delhi, Allied, and London: Heinemann,1078.

1.Quote in Jasbir Jain’s Interview with Anita Desai on 16th November 1979,Jasbir Jain, Stairs to the Attic: The Novels of Anita Desai ( Printwell Publishers,Jaipur,1987,p.13). 2.Ibid,.p.8. 3.Srinivas Iyengar, K.R., Indian Writing In English, New Delhi, Sterling Publishers Pvt.Ltd;1985,p.464. 4.Ibid.,p.745. 5.Coleridge ,S.T., -Love’ in Golden Treasury,op.cit,p.171.

Four Effective Online Advertising Methods

Online business owners know that they need to advertise their business on the internet but often do not know the best methods to use to advertise. There are many different techniques that advertiser use to display and promote their ads over the internet and there are specific benefits that each technique provides a user with. Choosing the right method to advertise is the first step in running a successful online advertising campaign which will increase sales and promote your business.

1. The most inexpensive form of online advertising is posting ads on classified advertising websites. Most of the top classified ad websites allow users to post ads for free. There is no reason not to take advantage of any free advertising space given to you. Although these ads are not going to generate a significant amount of revenue for an online business, they will increase exposure and sales of a business at no cost to the owner.

2. Another very cheap way to advertise on the internet is to post in forums that are of related content to your advertisements. Forums are one of the best ways to target your advertisements towards your target market. Posting in forums and buying ad space on forums that are filled with potential customers is a very effective way to bring new customers to your website and generate more traffic than ever before.

3. Millions of internet users spend hours a day reading articles about various topics online. Advertising on blogs and article websites that will place your ads on relevant articles is a cheap, efficient way to reach customers in your target market. Ads can be in the form of banners, text, video, and other rich media ad forms that will attract attention from a viewer.

4. One last successful method of advertising online is to write a press release that mentions your business. If you can create news for your business, you will be able to bring an unlimited amount of traffic to your website which will lead to making more sales than ever before. More and more people than ever before now get their news online instead of from a newspaper or television so creating news for your business can reach millions of potential customers with one article that will not cost you any funds to release.

These four methods of advertising can be used by any online business and can create a substantial amount of new business for the owner at little to no cost for them.

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A Bunch Of Ooh Advertising Ideas!

Outdoor Advertising industry is currently booming. Brand owners are heavily spending in OOH domain. Brand promotion through OOH media is accelerating at a high pace. For those who are not much aware about the various OOH Advertising tactics, a bunch of outdoor advertising ideas are shared through this Article. Take a look and get, set and let your brand go outdoors.

Idea number 1- While driving from home to office or vice versa, you come across many outdoor advertising displays- at the crossroads, at the traffic points, through the adjacent billboards to the flyovers etc. Some of the ads strike your attention while some don”t. Well, evaluate why and how some ads grasped your attention then and there. Is it the way the advertiser has displayed the brand message, is it the media vehicle used for the campaign, or is it because the ad is displayed at a commuting friendly site? Any of the above reasons or an amalgamation of all of these reasons is more than an idea to promote your brand through OOH media.

Idea number 2- Learning is never boring. Learn from what your competitors do. You don”t need to copy their ideas or techniques of brand advertising through OOH (outdoor advertising) media. But you can of course learn them, refine or redefine them in your own manner. Remember, there isn”t any “plagiarism” of ideas in brand advertising. It may happen that your competitor has the same advertising idea about his brand; you just need to present your brand message in a more enticing manner to attract your customers. It”s as simple as that.

Idea number 3- Impersonate your brand. Brand advertising is not a child”s game. A cute girl loves talking with her lifeless Barbie doll and that”s sweet indeed. But in brand advertising it”s a different cup of tea. You need to impersonate your brand in a livelier way so that customers find it something interesting and interactive. By and by, the product message should have an abrupt effect on customers with a “take me home” note as the sine qua non.

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The Employment Background Check on the Net

New York Criminal Records can now be easily retrieved through the aid of those services online. As emphasized by the laws of the state, everyone is now entitled to grab a copy of this document. Those who can’t get the file personally may write a letter which will authorize an attorney to do so. This particular state has hired the L-1 Identity Solutions to do criminal background checks.

It’s pretty much simple to gather this information now. The first step to do is to visit the New York Criminal Justice website and download the correct request form. It must then be filled-out with the necessary information. It is also important to contact L-1 and make an appointment with them. On the scheduled date, you must bring with you the completely filled-out request form, two forms of ID, and the required charge. Payments are accepted by cash, check, or credit card.

Even those who are not living in this state can also get hold of this account. Nevertheless, they are required to contact the record review unit and secure a card scan application packet. In addition, they must also be fingerprinted. Not to mention the amount of charge that must be paid for every copy of this file. Normally, the report will be sent to you within 7-10 business days.

The accessibility of various services over the Internet these days allows everyone to search more conveniently. Beware of those free services, though, because they are usually not dependable. Subscribe to this type of service and you will only receive a kind of report that is made with much inaccuracy. No wonder they’re not recommended for use especially when you’re dealing with serious matters.

To acquire the kind of report that you desire, you must prepare to pay for quality. In contrast with the free services, fee-based service providers produce high-standard result for just a one-time charge. They also enable you to access various databases online for more pertinent information. With this type of service online, searching is guaranteed to be more convenient, reliable, and discreet, plus it’s legal and offers money-back guarantee.

Conducting an Employment Background Check is now rampant among various employers. This process enables them to protect their own companies. An individual’s criminal record is a good source of information that allows every employer to carefully screen those job applicants. The person’s driving records, vehicle registration, credit records, criminal records, social security number, education records, court records, and more are just few of the things that you’ll get from doing this process.

Searching For Multilingual Jobs In Dublin

If you are looking for multilingual jobs in Dublin then there are various career opportunities in Dublin for job seekers. If you want an employment opportunity in Ireland, make Dublin your first priority. Dublin is famous for building a viable multilingual career and it is great for offering work benefits for the employees. Non European Union citizens have certain restrictions to abide by. Under Irelands work permit rules, non European Union citizens have to leave the country and then come again with the work permit. Usually they can not extend their visit.

The Irish job market suffered a downfall because of the recent global financial crisis. According to recent statistics the unemployment rate in Ireland is under 11%. According to a recent report: “In 2009, 3,633 new employment permits were issued to non-EEA nationals. This is a reduction of almost 60% compared to 2008. Occupations most frequently sourced through the employment permit schemes included nurses, software engineers, computer programmers/analysts, marketing managers, accountants, medical practitioners, chefs, care assistants and managers in manufacturing and ICT.

Given the sharp rise in unemployment, there is an excess supply of labour in Ireland at present. As a result, no labour shortages have been identified. So this implies the survival of the fittest, mere qualifications are not enough these days when it comes to securing a good job, one has to enhance his capabilities to survive in the job market. Having said that, the need for multilingualism is increasing these days, there are jobs available for those who are qualified, experienced in addition to being a multilingual.

After you find an employment in Dublin get (IEP)/USIT orientation to familiarize your self with the standards and customs of workplace. The minimum wage per hour in Ireland is 7.65. For complete knowledge of the wage rate in Ireland Governments citizens information site can be visited. Legally speaking there is no employment discrimination on the basis of age but practically you can be discriminated on the basis of age, to avoid that do confirm and complete all the paper work, seek answers of all the queries you have prior to moving in Dublin. So if you are in your forties of above forty, not highly qualified then double check your employment prospects before you move to Ireland. Dublin offers vacancies for multilinguals that include German speaking Sales agent, Norwegian technical support, Norwegian speaking customer service, German speaking telesales, Danish speaking customer service, French speaking telesales executives, Polish translation jobs, Czech jobs, French speaking sales agent, German Ecommerce support, French speaking sales team leader, German speaking account managers, etc.

In general these vacancies are for multilingual candidates who can proficiently deal with general customers issues through various telecommunication mediums. As mentioned above, Dublin offers an amalgam of language jobs for multilingual candidates. Jobs in languages are Dublins specialty. Most preferred languages for jobs are French, German, Norwegian, English, French, Italian and Irish. Recruitment agencies in Dublin reveal vacancies for qualified and experienced multilingual candidates.

An Advertising Agency and a Branding Company in Sydney can help Your Business Flourish

If you want a million people or more to know about your brand, hire a creative agency in Sydney to do the work for you. If you are a new businessman you are likely to face teething problems. Marketing your brand will not be your priority because you have more important core activities to manage. This is where you have to get the help of Sydney creative agencies who can help your brand get noticed in the competitive market.

Branding – The Trendsetter

Currently, businesses are faced with the new concept of website branding. Companies that don’t subscribe to the new trend will lose myriads of customers and ultimately lose heavily. With increasing competition, any form of promotion or marketing campaigns will not be sufficient to meet the changing trends. Only a branding company in Sydney can help you meet the challenges a business faces today. This is because branding has huge potential and it can transform the business climate in no time. However, before launching your brand, it must have a charismatic voice that sets the mood, tone and message. The voice should impact your audience. Secondly, your strategy will not work if you don’t have a target audience and follow the current trends.

Work of Advertising Companies

An advertising agency in Sydney can certainly help your business to meet the challenges of an aggressive market. Today, businesses can no longer be complacent and be happy with a traditional store. A strong online presence is vital in the present scenario. A good advertising firm has technical and creative experts who can conduct campaigns effectively. The products of clients are distinguished effectively by creating a brand image. This is done by focusing on need-based advertising solutions. The innovative, resourceful and interactive efforts of the advertising firm help the client’s brand to be etched in peoples’ minds. Online advertising has helped agencies target specific markets and create enduring brands.

Digital Marketing

Several Sydney-based agencies offer digital marketing on a comprehensive scale. Today, you cannot be laid back with a website and e-mail marketing campaigns. The internet world has changed the way we work. Australian companies are getting the help of a digital agency Sydney to leverage the potential in this field. A wide range of general services are offered by the agencies such as email marketing, social media, search engine optimisation, video advertising and paid search. Specialist services include viral campaigns, SEO, banner advertising, widget development and podcasting. Certainly, the significance of web designing and development cannot be ignored. So, contact a website company in Sydney to develop your website professionally in order to have a strong online presence for your business.

Author written by branding company Sydney can help you meet the challenges a business faces today. An advertising agency Sydney can certainly help your business to meet the challenges of an aggressive market. For more visit us: http://heard.com.au