Reputation Management For Your Legal Firm
Managing a law firm’s reputation is a major part of a public relations strategy. It not only means ensuring that your reputation is positive with clients and other professionals, but that anybody looking for information on your company or the partners and professionals that represent it, and presented with a positive image of your company. Strong reputation management also means that it will be easier if your brand is hit by any negative press, such as if a disgruntled former employee or client posts negative reviews online.
Your positive brand reputation will outweigh one or two negative posts, and by taking your reputation management seriously you can turn some negative press to your advantage by showing that you respond and that you take any problems seriously. Your reputation is important, and so too are the reputations of those that work for you and that represent your company, so you should take proactive steps to ensure that your reputation is one that you want people to associate with you.
Every member of your organisation, not only including your senior partners but also any customer facing employee and any team member that is mentioned or discussed in the public domain, represents your company. This means that their reputation is naturally linked to that of your firm. Any negative reviews they receive will be linked, at least in the eyes of some potential clients, to your company. When conducting any reputation management, then, it is vital that you not only consider your own firm’s brands, but the names and aliases of your representatives.
Always monitor your brand reputation. You can set up email alerts or RSS feeds, not only with search engines but with most social networks, and this means that you will be informed as soon as any new mention is made of your business or the names that you are looking to monitor and protect. When it comes to social networks, you should consider those used for social purposes like Facebook as well as professional networks like LinkedIn to get diverse and total coverage.
Don’t leave out review sites and business directories, either, and remember that search engines can be used to find any mentions of you that are made in general directories, on other peoples’ websites, and on personal blogs and forums. It may be impossible to check every single page of every website, but if you aren’t able to find a negative review pertaining to your brands, then it means it is highly unlikely that potential clients will be able to either.
Don’t ever get embroiled in online arguments with those that leave negative reviews. Acknowledge the comment, try to post something positive, and leave a message saying that a member of your team will be in contact. Follow this message up by trying to get in contact with that individual. You should have a good idea who it is, be able to send a direct message, or have some way of communicating with the original poster.
Reputation management can save your brands’ positive image. Black Letter PR are experts in media training, media consultancy, and in PR for law firms, and they can help build a positive reputation management campaign, or help your business recover from negative press and negative reviews.